Companies with more sales and commercial founders get better terms from investors. And those that stay leaner for longer, keep their burn rate low.

You know your product inside out, but how clients get value from it is another thing entirely. Close the loop, stay close to client conversations and build a product you know people truly want.

Top performers often want to leverage their abilities at businesses with great product-market fit with a proven sales record (where they can make bank). Are you going to attract the best right now?

If you have already hired a salesperson, or plan to soon, you can handover a proven process that allows your new hires to pick up the ball and run - and you can support them with your hard-won knowledge.

We leverage proven GTM approaches behind some of the biggest B2B IPOs in the last decade. We’ve stripped back the jargon to give you just what you need to get moving, with templates and
1:1s to help it stick.

We have advised CEOs, CROs and VPs at every stage of growth but we are salespeople at heart. Dan, our Founder, is a former teacher and enterprise sales rep who has built award-winning training programmes, and closed deals
from seed to unicorn.

Our approach of Learn, Contextualise, Take Action means that you’ll get support to ensure key concepts make sense for you and your business, with a focus on getting to action ASAP.

You’ll grow close bonds with your cohort and graduate into a community of like-minded founders with access to exclusive training, events and discounts on approved GTM tech and services.